Websites are preferred medium to spread information about your products and services, education, entertainment and online shopping. Some people consider that website designing is very simple but it is not as simple as they think because you have to persuade someone with visual symbols. Use of graphics and visual symbols is critical in website designing but it is necessary to do it properly otherwise it will impact the speed of your website. Each website has four main areas in which aesthetics is necessary because it plays an important role in the success of the website. Aesthetics and functionality both are necessary to support the contents and other areas of website. Aesthetics is for contents and functionality is to support images according to the taste of target audience.
Aesthetics is important for a website to control visual, sound and interactive effects of the website. You cannot control typography, design, picture, video clips and animations of the website without aesthetics. Aesthetics is necessary for the improvement of visual communication such as selection of color, display of text and visual expression of the website. When a web designer starts designing a website, he got different built-in themes and color combinations. Web designer has to work with these elements that are available in the graphic design of the website. Although you are forced to work with different visual elements but you bypass aesthetic effects in order to stimulate flash installation and picture.
Functionality means a user-friendly interface and HCI (Human Computer Interaction). Every website has a motive behind it and functionality is necessary to design your website around your motive. You have to create an effective website with useful and efficient piece of information. Your website should be speedy enough so that user can download his/her required stuff in short period of time. Functionality refers to design a user friendly website by considering all-important components to design a quality website.
Aesthetics Support Function
Every web designer has his/her own priority, some web designers consider aesthetics very important while other think that functionality is at the top place. Fact is that, these both are very important and control each other. It is hard to gauge the importance of any of the two factors but these both are important for user friendly visual communication. Visual icons, text, contents, graphics and specific pieces of information are controlled by aesthetics and functionality. Aesthetics help you to support the taste of target audience because it helps you to create similar visual impact that will put great impression on the mind of your reader. It will be a really long debate to find out what is important in aesthetics Vs functionality but you cannot design an effective and user friendly website without both elements.