Giving should be simple. Your solicitation letter should be for how many pages? Half a page, two pages? What amount of tales did you inform? What amount of data from your organization performed you estimate? If you are like many non-profit organizations today you probably said, “my letter had been a page and a half, I told the donor all about my management price, why they should offer, how it’s going to help all of them, what the program they’re giving to is, what this program does, where their funds went, where there money will get, what amount of men and women we offer, etc.” I think you are receiving the point.
Details ought to be transparent and simple to find. You cannot state every little thing within one thank you or solicitation letter. Your letters should be under a web page and explain everything you are asking your donor for and exactly why. Yes, there are various other things you’ll need to consist of, but don’t dilute the point (or ask) associated with the letter also much details.
A solicitation letter should have three things on it:
- What’s it you are asking for (i.e. cash gift of $20,000, auction product)? Be specific donors will usually give a maximum of you may well ask from their website. But will most likely offer more than they plan to if you ask for a fair and specific amount (remember to have your contact info and a reply envelope).
- Exactly why you will be asking for it? This can be a very great place to summarize your goal or tell a tale about your organization (make certain that your companies name is in the letter).
- In which the money will likely be going?
A crucial competent to a beneficial solicitation letter is a prompt follow through call. Make certain that you have currently set aside amount of time in a week or so to adhere to up with all the individuals/businesses that you’re soliciting.